Sophisticated vs Unsophisticated PCTs!

Have a look at this!

A pharma consultancy called Health Direction has revealed that pharmaceutical marketing is directly opposed to safe and cost effective prescribing. In its latest report on the UK prescribing scene it recommends targeting "unsophisticated" primary care trusts [PCTs] that don't pay so much attention to the safest and most cost effective NSAIDs:

Looking at NSAIDs, for instance, the PCT will want to see GPs prescribing the safest and most cost-effective versions of these types of drugs. How that affects the resource devoted by a pharmaceutical company to this area could be quite significant.

The report urges pharmaceutical marketers to target GP practices that don't have formularies, and which presumably are less likely to base their prescribing on evidence of efficacy and value.

Source: Pharma Watch