CounterDetailing by American Medical Students

The American Medical Students Association have launched a "counterdetailing initiative".

The Counterdetailing Initiative was started this year after students expressed an interest in doing more than just giving more lunchtime talks and having more than one National "PharmFree Day".

It involves activism projects that empower students to provide information to fellow students and physicians and to potentially change future attitudes and behaviors of generations of health professionals. These projects are tailored to students in all years of medical school.

The various elements of this campaign can be found here:

http://www.amsa.org/prof/nextlevel.cfm